Creative director · Rio de Janeiro
I create brands people understand, remember and want to use.
I am a creative director and brand designer. I have led Netflix’s art studio for Latin America, helped Itaú shape its design system and won the C2A Awards with a startup identity. Today I work as an independent professional and assemble a custom team when a project calls for it.
On one page
- Now
- Creative Director at K2 Investments. Available for new projects and roles from November 2026.
- Before
- Design Lead at Netflix (Product Creative Studio LATAM), Senior Visual Designer at Wunderdogs, Head of Art at U-Studio / Oliver Agency.
- Awards
- C2A Awards: winner in Brand Identity (2020) and honorable mention in Branding (2021). Speaker at San Francisco Design Week.
- Specialties
- Branding, design systems, brand strategy, art direction, illustration, creative team leadership and AI in the creative process.
- Education
- Bachelor’s degree in Industrial Design from UERJ. Courses in creative leadership, innovation, UX and strategy at Miami Ad School and Hyper Island.
- Languages
- Portuguese (native), English (fluent), Spanish (proficient).
Brands and teams I have worked with Netflix · Itaú · AZZAS · K2 · Banesco · Symbl.ai · MindRight · Papel Craft · Bar Madonna
What I do
BrandingDesign systemBrand strategyArt directionIllustrationTypographyPhysical brandingWeb & digitalCreative leadershipand everything in between.
Pick a skill to see matching projects.
Selected work
01Symbl.aiAn award-winning identity for a conversation intelligence APIC2A Awards 2020 · Brand Identity
02Itaú PersonnalitéA design system for a new meaning of success
03NetflixArt and creativity for Latin America
04MindRight HealthA brand identity for accessible mental healthC2A Awards 2021 · Honorable Mention
05SkatebalanceA brand that honors a culture of movement
06Pingado Café & MerceariaA modernist identity for a café in BrasíliaWhat to expect when working with me
Every project is different, but these five things hold for all of them.
One person accountable from start to finish
You talk to me, not to a go-between. I take care of strategy, identity and creative direction, and I answer for every deliverable.
A team assembled for your project
When the work needs more hands, I bring in trusted specialists, such as strategists and content writers. You know who they are, and credit goes to whoever did the work.
Direct conversation and a visible process
You follow the thinking, not just the final result. I show the stages, explain the choices and, if an idea does not work, I say so.
Work that holds up without me
I deliver systems, rules and guidelines so your team can use the brand consistently the next day and the next year.
Honesty about fit
If your project is better served by someone else or another format, I will tell you before we start.