How I work
I am an independent professional, not an agency. That means you get one person accountable for your project and, when needed, a team assembled just for it.
The process
- 1
Understand
I start by listening. I want to know what you need to solve, for whom, and what you have already tried. I research the market, the audience and the brand before drawing anything.
- 2
Define the strategy
I turn the conversation into direction: positioning, brand platform and tone of voice. This is where we decide why the brand exists and how it speaks.
- 3
Create
I develop identity, visual system and applications. You see the path, comment and take part, with no surprises at the end.
- 4
Deliver and follow through
I deliver files, guidelines and guidance for your team. I stay close through launch and the first adjustments.
What to expect when working with me
One person accountable from start to finish
You talk to me, not to a go-between. I take care of strategy, identity and creative direction, and I answer for every deliverable.
A team assembled for your project
When the work needs more hands, I bring in trusted specialists, such as strategists and content writers. You know who they are, and credit goes to whoever did the work.
Direct conversation and a visible process
You follow the thinking, not just the final result. I show the stages, explain the choices and, if an idea does not work, I say so.
Work that holds up without me
I deliver systems, rules and guidelines so your team can use the brand consistently the next day and the next year.
Honesty about fit
If your project is better served by someone else or another format, I will tell you before we start.
Frequently asked questions
Are you an agency or an individual professional?
I am an independent professional. You work directly with me, and I lead strategy and creation. When a project needs other skills, such as business strategy, content or social media, I bring in trusted partners and introduce each of them to you. I also partner with agencies that need creative direction.
How does a project start?
With a conversation. You tell me the challenge by email or through the contact form, we schedule a call, and then I send a proposal with scope, stages and timeline.
Do you work with agencies and in-house teams?
Yes. I have led teams inside companies and worked with agencies and product teams. I can join as creative director, as senior designer or as owner of a specific project.
Which languages do you work in?
Portuguese, English and Spanish.
Where do you work from?
I live in Rio de Janeiro and work with clients anywhere. I have worked with teams and clients in São Paulo, New York, San Francisco and Caracas.