A brand identity for accessible mental health

At Wunderdogs I led the identity for MindRight Health, a mental health tech company. The work received an Honorable Mention at the C2A Awards 2021 in Brand Identity (Branding).

The challenge

MindRight offers daily, culturally responsive coaching by text message, a space to talk without judgment. Its mission is to expand mental health equity for communities of color and low-income families, and the brand had to feel welcoming without losing the seriousness of a health service.

The idea

The concept starts from the idea of “alternatives”. The slanted bar in the logo marks a before and an after: it shows how lives change with the service and puts radical inclusion at the heart of progress.

Deliverables

Visual identity, color and type system, stationery (business cards, postcards and planners), social media and brand merchandise such as backpacks, t-shirts and hoodies.

Team: Oliver Fitz-Gibbon, Daria Gonzalez, Olga Svitelska and Natalie Shirokova.

BrandingCreative leadership