bamboo & co.: a brand that grows with the agency

I built the new identity for Bamboo, a Brazilian branding and communications agency. Beyond a change of style, I proposed a system that follows the agency’s next step: serving mid-sized companies with branding services.

The starting point

Bamboo already had a strong metaphor, bamboo: renewal, longevity and growth that lasts. What was missing was an identity to match the next step: looking more mature, more consistent and ready to be hired by mid-sized companies.

The idea: brand as ecosystem

Bamboo gave us the way of looking at brands, as ecosystems. I designed the identity as an open system: as the agency grows, the brand grows with it, without having to be redone.

The identity

The main signature is bamboo & co., always in lowercase, with a monogram, the “b” in rings, that works as avatar, favicon and seal, and a secondary signature, b & co. The palette runs from forest to sage, with lime as the accent. The typeface is Stolzl, and the pattern, vertical stripes of varying heights and tones, signs everything Bamboo makes.

A voice to match

Lowercase titles, sentences broken into short lines like verses, and invitations as questions (“shall we talk?”): a warm, confident voice, without arrogance.

Built to grow

I delivered the brand guideline and kits the team can apply on its own: color variations, alternative patterns, presentation templates, Instagram models and email signatures.

Deliverables

Logo and monogram, palette, typography, patterns, brand guideline, templates, Instagram models, email signature, letterhead, notebooks, mugs and bottles.

BrandingDesign systemBrand strategyArt direction