03 · Netflix
Art and creativity for Latin America
As Design Lead of the Product Creative Studio LATAM, from December 2021 to September 2023, I looked after the artwork of titles released in Brazil, across Latin America and in Spanish-speaking countries.
The context
Netflix produces local content for Latin American audiences. Every title needs artwork that works across audiences, genres and screens without losing the strength of the story.
What I did
I was design lead on many of these titles. I worked with marketing and connected creative strategy and product, leading a team of fine artists, retouchers, designers and agencies. I was responsible for the quality of everything that shipped, creatively delivering what strategy mapped for each genre, including artwork variations designed for different viewer profiles. I also took part in marketing campaigns and TV product initiatives, such as the Halloween and Mexican Independence Day efforts.
Deliverables
Title artwork, artwork variations by audience profile, art and retouching direction, seasonal campaigns and agency coordination.
