Play
This is where I design without a client. Here you’ll find the ideas that didn’t go forward, pitches that didn’t make it, sketches, late-night illustrations and work I made simply because I felt like it. It celebrates mistakes and everything that happens outside a designer’s professional life, and it is still design: the need I have to create, inside and outside my work.
“You have to be in a state of play to design.” Paula Scher, in the documentary series Abstract (Netflix).
Brazilian expressions in lettering
Hand lettering of popular expressions.
Typographic studies
Typographic studies, some built on Brazilian songs.
Illustrated slang
An illustrated study of Brazilian slang.
Pandemic creations
Everyday objects and local food and drink pairings, made during the pandemic.
Posters for a funk party
Posters and brush calligraphy for a Brazilian funk party, quoting famous songs.
Packaging concept
Inspired by Woodstock: every message speaks of good food and peace as a state of mind, in bright colors that stand out on the shelf.
Identity for a local event
Visual identity, graphic exploration and logo.
Dive, a marketing school
A brand campaign for a new marketing school: we created the name and the manifesto. It was not approved, but we loved the result.
Anniversary tissue paper
An internal pitch for a brand anniversary, with a pattern made of handmade illustrations. It was not approved.
Ala, a campaign for Northeast Brazil
A campaign to strengthen a laundry detergent brand in Bahia and Pernambuco, speaking to the region’s festive, welcoming culture.
