05 · Skatebalance
A brand that honors a culture of movement
I led the research, strategy and launch of the Skatebalance brand, a Brazilian product created by a designer from the south of the country.
The product
Skatebalance is a balance board: a safe, physical platform shaped like a skateboard that trains the body’s proprioception. It is a training tool for athletes and for anyone who wants to move more.
More than a balance board
The brand became a tribute to skate culture, where the product was born. Beyond the visual work, I repositioned Skatebalance as an ally for a better balance between personal life, work, and physical and emotional health.
Where sport meets wellness
I defined the audiences, the brand platform (health or sport) and the influencers to connect with, and combined a sporty look with a wellness appeal. We also rethought distribution and communication in every channel, positioning the board as essential equipment for improving performance in a fun, dynamic way. The language is clean, fun and bold.
Deliverables
Brand research and strategy, visual identity (logo, palette, typography and visual and digital behavior), product imagery, website and online store, social media and t-shirts.
In partnership with Manuela Lima, a social media content specialist, who led the social media work.
