13 · K-Group

Sky High: a brand proposal for K-Group

Client: K-Group
Context: K2 · proposal
My role: Brand proposal lead

At K2 I led the brand proposal for K-Group, presented in a 43-page deck under the concept “Sky High”.

The proposal

The proposal was not approved, and I show it here because it reveals how I think: from strategy to visual direction, with an argument behind every decision.

Deliverables

A 43-page deck with strategy, concept and visual direction.

Brand strategy Branding Creative leadership

Project images coming soon.