Thalita Teglas
English

12 · Impulse

A brand for an internal learning platform

Impulse, brand and creative strategy
Client
AZZAS (formerly Grupo Soma)
My role
Brand and creative strategy

I developed the brand and creative strategy for Impulse, an internal learning and development platform for employees of AZZAS (formerly Grupo Soma).

The challenge

The platform brings together knowledge about the group itself and about areas such as marketing, social media and digital marketing, plus tools to propel the people who work there, the idea that gives the brand its name. It needed an identity that invited people to learn and worked across many courses and formats.

What I did

I created the logo and a visual system applied to course covers, platform banners and internal communication.

Deliverables

Logo, visual system, course covers, platform banners, Teams backgrounds, certificates and internal communication by email and WhatsApp.

BrandingBrand strategy

Impulse, brand and creative strategy: image 1
Impulse, brand and creative strategy: image 2
Impulse, brand and creative strategy: image 3
Impulse, brand and creative strategy: image 4
Impulse, brand and creative strategy: image 5
Impulse, brand and creative strategy: image 6
Impulse, brand and creative strategy: image 7
Impulse, brand and creative strategy: image 8
Impulse, brand and creative strategy: image 9
Impulse, brand and creative strategy: image 10
Impulse, brand and creative strategy: image 11
Impulse, brand and creative strategy: image 12