11 · Encanta Day
An identity to celebrate the people who delight customers
I created the visual identity and art direction for Encanta Day, an AZZAS (formerly Grupo Soma) event celebrating customer service professionals.
The challenge
The group wanted an identity for its customer service team event that reflected the team’s values and felt relaxed and celebratory. It is an award and also a day off for people who work against targets, with live music, prizes and, best of all, a pool party in the middle of Rio’s summer.
The name
The name comes from the company’s internal policy of delighting the customer: the Day of the Enchanters, the people who look after the enchantment of the group’s brands.
Deliverables
Visual identity, animated pieces, digital invitation, email, tote bag, wristband and cups.
