10 · Banesco
Illustration and information architecture for the Air Europa card
Banesco, a Venezuelan financial institution headquartered in Caracas, had a card in partnership with Air Europa, and at K2 I led the project that integrated that card with its benefits.
The challenge
The project called for a series of illustrations for a campaign with Air Europa and a clear way to present everything the card offers. I worked with the IT team, which built an app presenting the benefits, and the project also included promotional work.
What I did
I made all of the illustration myself, in a clean, dreamy and modern style. I chose a secondary palette inspired by the partner to make the look less obvious and more aligned with Air Europa’s communication. I also designed the project’s information architecture.
Deliverables
Project leadership, information architecture, a series of illustrations with palette variations, app screens and animations, and campaign pieces.
