If you're not in a state of play, you can't make anything.
- Paula Scher
This section is a celebration of all ideas, even those that didn't see the light. Dedicated to showcase free minded creation: pitches that didn't make it, sketches, late night illustrations. here is the space where you can see a broader range of my interests and other skillset in action.
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based on Woodstock, every message communicates the love for good nutrition and peace as a state of mind
bright colors so the products could stand out on the shelves
lucy in the skype with almonds
based on Woodstock, every message communicates the love for good nutrition and peace as a state of mind
The job was to create a branding campaign for Unilever's new Marketing School. We came up with a name, a manifesto and some others solutions ahead. The job wasn't approved, but we loved the results.
The job was to create a branding campaign for Unilever's new Marketing School. We came up with a name, a manifesto and some others solutions ahead. The job wasn't approved, but we loved the results.
an illustrated study of brazilian expressions for smoking weed/weed names.
an illustrated study of brazilian expressions for smoking weed/weed names.
an illustrated study of brazilian expressions for smoking weed/weed names.
an illustrated study of brazilian expressions for smoking weed/weed names.
pandemic creations: everyday objects
pandemic creations: local food and drink combinations
pandemic creations: everyday objects
pandemic creations: everyday objects
typographic study
typographic study using brazilian songs
typographic study
typographic study
an internal pitch for the brand anniversary. wasn't approved.
the whole pattern was a composition of other intricate handmade illustrations
the whole pattern was a composition of other intricate handmade illustrations
an internal pitch for the brand anniversary. wasn't approved.
Descrcreated to ambiance a party themed brazilian funk, they quote famous songsibe your image
created to ambiance a party themed brazilian funk, they quote famous songs
created to ambiance a party themed brazilian funk, they quote famous songs
Descrcreated to ambiance a party themed brazilian funk, they quote famous songsibe your image
Briefing was promote relevance and market share of the brand in Northeast Brazil, especially in two priority markets: • Bahia | protect the existing market share • Pernambuco | loss of slice for the local competitor Bem Te Vi And create trust between the brand and the local consumer, through a communication with which it identifies itself - always considering regional characteristics.
Bahia Houses the largest relative number of blacks and mulattos in the country. The baiano carries the festivity within and takes pleasure in hosting, being together.A people with a very high self-esteem:"Gisele Bündchen would not make any success in Bahia" - Malu Fontes (professor of UFBA)
Briefing was promote relevance and market share of the brand in Northeast Brazil, especially in two priority markets: • Bahia | protect the existing market share • Pernambuco | loss of slice for the local competitor Bem Te Vi And create trust between the brand and the local consumer, through a communication with which it identifies itself - always considering regional characteristics.